Phone leads is said to be getting more conversion rates than data leads and this has been suggested by experts in the field. This is why the concept of pay per call marketing is gaining huge public response. When a consumer clicks to call, then the qualified inbound calls are the only ones that advertisers and marketers pay. Pay per call or click to call is very much similar to pay per click. But it is different in that it offers an alternative for companies which do not have transactional websites. It works on auction pricing and encourages the potential clients to call instead of clicking.
In this type of technology, phone calls pass via IVR. It is like performance based marketing process. Affiliates, vendors, or merchants assume responsibility for performance as opposed to an advertiser taking full responsibility.
In this type of marketing, advertisers provide toll free numbers to vendors and affiliates. Tracking and call details can be accessed for these numbers.
In pay per call medium, visitors enter the entire information into a lead form. Whenever users click the call me now button, they are connected to the business.
Today, there are still millions of companies that do not have a website. What they miss is the local search marketing opportunities. The alternative to this is pay per call advertising. It is a new type of online advertising with a combination of search functionality and on the phone interaction. Small and medium business and businesses without a website can benefit from pay per call advertising which is a great marketing opportunity for them.
IT is better to call a company than send them an email asking about product availability, pricing, and other details. Consumers who do local searches are not the traditional searchers according to the experts. Instead of sending an email these users prefer calling to have interaction.
The strategy of pay per call is very simple. You just need to define relevant key terms. It entails choosing categories that you desire and geographical areas where you want to publish your advertisements. What is included in your ad are your company name, address, a short description and a trackable toll free number.
Merchants are charged ethically under this process. The reason why they know that they are not being charged extra is that they can access and analyze call pattern statistics and they have entire call tracking information. Pay per call gives you more qualified local leads.
If you visit a pay per call website, you will get info about pay per call advertising, click to call, pay per call services, and others. More qualified leads will be gained by your business through pay per call.